Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and data from inbound phone calls. Invoca’s technology helps marketers generate granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling, and analyze what’s being said in conversations. Marketers can then put this data to work improving ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns.