Wes Nichols is a Board Partner at Upfront Ventures and an active technology investor and advisor in predictive analytics, AI/Machine Learning, and attribution. Most recently, Wes was the Chief Strategy Officer at Neustar, the leader in authenticated identity for marketing and security, after Neustar acquired his company, MarketShare, where he was co-founder and CEO. Earlier, Wes was President and CEO of TBWA’s digital business, and founder and CEO of Direct Partners. Wes graduated from Randolph-Macon College and The Johns Hopkins University, with degrees in Psychology and Business.