TOTAL INVESTMENTS BY FUND
UPFRONT III
UPFRONT IV
NEW INVESTMENTS PER YEAR

NOTABLE EXITS:

Average Check Sizes

Seed
$400,000
Series A
$2,100,000
Series B
$7,100,000

Our Industries

% breakdown across
active investments

14%
Retail Innovation
29%
Consumer
33%
SaaS / Cloud
18%
Digital Media
6%
Other

WHERE WE INVEST

Southern California

30 portfolio companies

Jobs in this area

Bay Area

10 portfolio companies

Jobs in this area

New York, NY

4 portfolio companies

Jobs in this area

Midwest

2 Portfolio companies

Jobs in this area

COLLECTIVE FUNDS RAISED BY PORTFOLIO COMPANIES
NUMBER OF EMPLOYEES SUPPORTED BY PORTFOLIO COMPANIES
COLLECTIVE FUNDS RAISED BY PORTFOLIO COMPANIES
$716M
Distribution By Industry
$408M
Retail Innovation
$37.5M
Consumer
$144M
SaaS / Cloud
$110M
Digital Media
$16.5M
Other
NUMBER OF EMPLOYEES SUPPORTED BY PORTFOLIO COMPANIES
2,172
Distribution By Industry
21%
Retail Innovation
28%
Consumer
21%
SaaS / Cloud
28%
Digital Media
2%
Other
OUR FOUNDERS' STORIES
  • Daphne Carmeli | Deliv



    Big thinking, detail orientated, experienced, passionate, prepared, sharp - all takeaways from my first meeting with Daphne Carmeli. Having been a key player in Web 1.0 with Healtheon/WebMD and Netscape and then leading Metreo from the beginning, she has a unique and practical view for solving one of the largest ecommerce friction points - cost effective fast shipping with Deliv. Each time I interact with Daphne I am more motivated on the next thing I work on that day. That is a special attribute of an entrepreneur.

    Greg Bettinelli

  • Douglas Merrill | ZestFinance



    I remember my first meeting with Douglas Merrill. He had left Google only a year or so earlier and was passionate that he could apply machine learning to change the way loans are underwritten, particularly loans to the under-banked and un-banked. He wanted to dramatically lower the cost AND increase the availability of credit. I loved everything about his vision - the lofty goal, the opportunity to bring innovation into a massive traditional market and the talent and background he and his early team brought to the challenge.

  • Amit Kapur, Jim Benedetto, Steve Pearman | Gravity



    When we meet with entrepreneurial teams we look for deep passion for the market they're trying to serve or the problem they're trying to solve and the relevant skills or background to be successful. We were instantly struck by the team at Gravity. They had been some of the earliest leaders of MySpace in the big growth years and had seen how to scale tech infrastructure first hand and they left at the peak of MySpace's popularity to solve a problem they perceived as more interesting than social networking. The team at Gravity wanted to figure out how to personalize the Internet for every user based on explicit and implicit user signals that change over time and they knew as much about this topic as anybody else in the industry we had ever met. It made them a perfect match for Upfront Ventures.

    Mark Suster

  • Andrew Stalbow, Petri J√§rvilehto | Seriously



    Seriously Games was founded by two senior executives from Rovio who wanted to develop the newest generation of mobile games with the freedom to pursue their passion outside a large corporate environment. They selected Upfront as their lead investor because we appreciated their experience and passion and offered them the freedom to build something they believed in deeply - pursuing an opportunity we think can be very large.

    Steven Dietz

welcome to Santa Monica
Upfront Through The Years
MEET UPFRONT

We come from various backgrounds across technology sectors as operators, strategists, consultants, investors and entrepreneurs.

Get to know us